Project name: Who’s Bad
Knife Crime campaigning
Purchase filming and studio equipment, to strengthen the effectiveness, impact and dynamic of our ‘Knife Awareness’ campaign and other existing projects.
Somali-born residents are 16 times more likely to be victims of knife crime in the United Kingdom. For the hundreds of people who visit our community centre in Milton Keynes each week, this is not an abstract statistic but a terrifying reality; they are scared and isolated.
In response, our committed young Somali people, are leading this project to get their message out and change their reality. The equipment will be used to record:
Recording and production equipment will give this community a voice, drastically increasing the number of people this campaign reaches and its impact. Somali young people who come to our centre tell us in informal conversations and formal meetings that many of their peers live in so much fear they are too scared to even attend. Their hope is to inspire those living in the UK who are affected by knife crime, as well as to inspire support and trust from the wider community. They will advertise the productions on our social media pages and distribute posters around the community and local schools.
This campaign will run for one year. Success will be measured based on online viewings and increased wider involvement, engagement with the campaign. Participants will learn from each online airing and continue to think of new ways to utilise the equipment and share their message.
We are bringing together Somali young people, Somali parents, Government institution and the wider community to establish an open dialogue, share experiences, educate and build critical relationships. However, those who will attend events are, at least to some degree, already engaged in addressing the knife-related crime epidemic. As our young people have rightly pointed out, it is those not yet engaged we really need to reach.
Recording our events and sharing victims’ stories online will bring those impacted by knife-related crime together, particularly those currently too scared or isolated to reach out. Furthermore, it will strengthen the relationship that the Somali community has with the wider community by fostering much-needed communication, support and understanding. It means many more will be able to join us in working towards a safer, happier, more integrated future for Milton Keynes communities and the rest of the United Kingdom.
Somali young people, Somali parents, Government institution and the wider community